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Advertise on Kazakhstan's largest business platform

Sdelka.kz is the No. 1 portal for buying and selling businesses and franchises and for finding investment. Every day potential buyers and investors browse thousands of listings on Sdelka. We offer banner placements with strong visibility and a unique, targeted audience.

Sdelka.kz home page on a tablet
Audience

Who will see your ad

Entrepreneurs, investors and business buyers from all over Kazakhstan. People who are looking for somewhere to invest right now.

50,000+potential buyers
11 minaverage time on site
2.1sessions per user on average
<15%bounce rate

Geography

Business buyers from every major city in Kazakhstan, from Almaty and Astana to the regional centres.

Almaty: 33.7%AlmatyAstana: 28.1%AstanaShymkent: 6.3%ShymkentKaraganda: 4.8%KaragandaAktobe: 4.3%AktobeAtyrau: 3%AtyrauPavlodar: 2.6%PavlodarOskemen: 2.3%OskemenUralsk: 2%UralskKostanay: 1.8%KostanayTaraz: 1.8%TarazAktau: 1.7%AktauKokshetau: 1.1%Kokshetau
Top cities
  • Almaty33.7%
  • Astana28.1%
  • Shymkent6.3%
  • Karaganda4.8%
  • Aktobe4.3%
  • Atyrau3%
  • Pavlodar2.6%
  • Oskemen2.3%
  • Uralsk2%
  • Kostanay1.8%
  • Taraz1.8%
  • Aktau1.7%
  • Kokshetau1.1%

Devices

Share of visits by device type

Smartphones: 69.7%Desktop: 29.8%Tablets: 0.5%
69.7%Smartphones
  • Smartphones69.7%
  • Desktop29.8%
  • Tablets0.5%

Audience interests

Share of page views by catalog section

Ready-made business: 77.8%Startups and investment: 13%Franchises: 9.2%
77.8%Ready-made business
  • Ready-made business77.8%
  • Startups and investment13%
  • Franchises9.2%

Age and gender

Share of visits by age group and gender

  • 18–247.2%
  • 25–3433%
  • 35–4429.2%
  • 45–5423%
  • 55 and older7.6%

85.2% of the audience is aged 25 to 54. This is the most active entrepreneurial age.

Gender

  • Men58.4%
  • Women41.6%

What is for sale on Sdelka.kz

Share of 6,000+ published listings on the platform

Popular categories
  • 1Manufacturing14.1%
  • 2Retail and wholesale trade7.6%
  • 3Catering5.9%
Where businesses are listed
  • 1Almaty42.7%
  • 2Astana27.8%
  • 3Karaganda3.8%

Listing types

  • Ready-made business78.2%
  • Startups19.1%
  • Franchises2.8%

Banner advertising placements

Static and interactive HTML banners on the Sdelka.kz website and its mobile version. Four ad units, each in three sizes: desktop, tablet and smartphone.

Ad unit A1 on the Home page, Desktop

A1Top line

1248 × 160
On request ₸

The most valuable ad unit, on the first line right under the site header. Shown on every key page: the home page, search pages and inside listings.

Price per:
1,000 impressions
Format:
Static, HTML5
Reach:
Desktop, tablet, mobile
Ad unit A2 on the Home page, Desktop

A2Second screen

1248 × 160
On request ₸

A wide unit after the main content. On the home page it sits above the business valuation widget, on search pages it follows the results feed, and inside a listing it appears after the description, before similar offers.

Price per:
1,000 impressions
Format:
Static, HTML5
Reach:
Desktop, tablet, mobile
Search
Ad unit B1 on the Search page, Desktop

B1In the search feed

936 × 120
On request ₸

A native unit inside the search results feed, after the 10th card in Ready-made business, Franchises, Startups and Companies. Buyers see it at the moment of choice, while comparing offers.

Price per:
1,000 impressions
Format:
Static, HTML5
Reach:
Desktop, tablet, mobile
Listing
Ad unit C1 on the Listing page, Desktop

C1Next to the contacts

400 × 280
On request ₸

A rectangle in the right-hand column of the listing page, right under the price card and the Show contacts button. This is where an interested buyer's attention is highest.

Price per:
1,000 impressions
Format:
Static, HTML5
Reach:
Desktop, tablet, mobile

Banner requirements

  • Static banners: JPG or PNG up to 150 KB, with the image matching the unit size exactly for each device.
  • Interactive banners: HTML5 via Google Ad Manager, with a required click-through link.
  • A campaign can run in a single interface language (Russian, Kazakh or English) or in all of them at once.
  • All banners are moderated. We launch within one business day after the materials are approved.
Still have questions?

We will tailor a placement to your goal

Tell us about your product and campaign goals and we will suggest the format, timing and price. We will send the media kit and fresh statistics on request.

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